Digital DNA Summit

Rewiring your organization

September 28th – 9:00 - 18:00

The ones who know how to adapt to changing environments have the greatest chance of survival


Digital DNA

About this Summit

Becoming truly digital is difficult, not only the outside of our business has to be digital, we need to transform the inside as well; strategy, IT-systems, culture, processes, HR-policy. Innovation isn’t born in an isolated department, every fiber of the organization needs to change. We need to move from doing digital, to being digital.

Join our Digital DNA Summit on the 28th of September to learn from your peers, leading speakers and Deloitte on the lessons in the how to rewire your organization in this digital era. Deloitte will share practical examples on how to organize your transformation, present global and local research findings and enter a dialogue with various (inter)national clients on their shift from doing to being digital.

Please pre-register now, since seating is limited to 250 seats!

Pre-register for Digital DNA

28 September 2017
09.00 – 18.00
De Kromhouthal
Gedempt Hamerkanaal 231
1021 KP Amsterdam (parking space available)


Keynote speakers

  • Dr. Werner Vogels

    CTO at

    Dr. Werner Vogels is Chief Technology Officer at where he is responsible for driving the company's customer-centric technology vision. As one of the forces behind Amazon's approach to cloud computing, he is passionate about helping young businesses reach global scale, and transforming enterprises into fast-moving digital organizations.

    Vogels joined Amazon in 2004 from Cornell University where he was a distributed systems researcher. He has held technology leadership positions in companies that handle the transition of academic technology into industry.

    Vogels holds a PhD from the Vrije Universiteit in Amsterdam and has authored many articles on distributed systems technologies for enterprise computing.

  • Kevin Nolan

    President & CEO of GE Appliances, a Haier Company

    Kevin builds strong teams and robust processes, and plays a significant role in determining the R&D investment, creation of new lines of business and launch of new products.

    Kevin helps drive the GE Appliances business' growth strategy by integrating technology innovation into product design and also plays a key role in commercializing new technologies through new business models and partnerships.

  • Andrew Hessel

    Distinguished Researcher at Autodesk Inc.

    Andrew Hessel is a futurist and catalyst in biological technologies, helping industry, academics, and authorities better understand the rapid changes happening in life science. Andrew is co-founder of Humane Genomics, which is developing virus-based therapies for cancer.

    Andrew is also co-founder of the Pink Army Cooperative, the world first cooperative biotechnology company, which is aiming to make open source viral therapies for cancer.

  • Jan Bonjer

    Editor in Chief at 'Het Financieele Dagblad'

    Jan Bonjer has been active as an editor in chief at various regional and national Dutch newspapers for over seventeen years. He was at the forefront of big changes within the newspaper market which led to the creation of 'Dagblad van het Noorden' and 'AD NieuwsMedia'.

    The 'Financieele Dagblad' is the first Dutch newspaper which changed from web follows paper to paper follows web. Content, platform, way of working and business model were at the core of FD's digital transformation.

  • Hans van Grieken

    EMEA Technology Research & Insights Leader, Fellow at Deloitte Center for the Edge

    Hans van Grieken joined Deloitte as of August first last year coming in from the Office of the CIO research team at Gartner where he was a global Research VP. As a Director Digital Business Innovation, Hans joined the Deloitte EMEA Technology eminence team and is also the co-author of an extensive upcoming research note on Digital Era IT Operating Models.

    Over the past 17 years Hans has addressed numerous conferences across the globe on digital transformation and innovation, thereby helping corporate C-level management navigate the evolving digital innovation landscape, identifying potential business opportunities and threats.

    Hans is also a Fellow at Deloitte's Center for the Edge and an Executive Lecturer at Nyenrode International Business School in the Netherlands.

  • Jurian van der Meer

    Commercial Director at EndemolShine Netherlands

    Jurian van der Meer is the Commercial Director at EndemolShine Netherlands. In this role he connects content creation with new business opportunities. He is responsible for expanding the scope of EndemolShine into new digital domains, but also into areas such as branded content, gaming and licensing. Before Jurian moved to the Dutch division, he worked for 10 years in the British division of EndemolShine.

Themed DNA cells

Themed DNA cells

DNA is found in every cell of every living organism and organization. But what challenges do all organizations commonly face, when preparing themselves for digital transformation? These themed DNA cells will provide insights by interactively discussing problems our clients faced.

Register for these breakouts here

Breakout cells from 12.00 to 12.45.

  • Experiences, engagement and branding

    How to create a culture and way of work for continuous optimization? Hosted by: Milla van der Have (Ondernemersplein, KvK)

    Every organization wants it; being customer centric and insights driven. Listen to the voice of the customer. And have a culture of continuous optimization. In a practical case we will share what worked and what did not in a complex environment with many different stakeholders.

  • Ambitions and aspirations

    The Uber Digital Journey: Opportunities, risks and lessons learned during upscaling and transformative business growth. Hosted by: Niek van Leeuwen (Uber Benelux)

    During this interactive session Niek van Leeuwen, General Manager Uber Benelux, will walk us through the Digital Journey of Uber, the opportunities seen, risks taken and lessons learned during rise of Uber in Europe. This will be completed by a brief introduction by Lonneke Knipscheer, Partner Supply Chain Strategy at Deloitte, and followed by a Q&A session.

  • Ecosystems and new business models

    How can secure, connected mobility technologies improve life in Smart Cities? Hosted by: Patrick Razavet (Vodafone) and Frederik Schroder (Hitachi Group)

    With urban populations exploding, global cities scale are looking for solutions to make urban living simpler, safer and healthier. IoT technologies with well integrated security can improve quality of life and provide substantial benefit for municipalities themselves. This cell will cover the application of IoT technologies, specifically in the connected vehicle domain, and the critical aspect of security.

  • Platforms and data

    Building banks with IT platforms. Part 1. Hosted by: Martijn Hohman (Five Degrees) and Iwan Schafthuizen (Ortec)

    New banks are being set up from scratch in a short time using combinations of successful IT platforms hosted in the cloud. In a panel discussion we bring together IT providers/FinTechs and their clients to discuss, explain and share their experiences and successes. A deep dive on this subject will be provided in the Financial Services industry DNA cell.

  • Enterprise Operations

    Piloting Robotics & Cognitive Automation. Hosted by: Erik Hietkamp (Aegon)

    How does an organization start to investigate the potential of Robotic Process and Cognitive Automation (RCA) for back-office operations and customer service improvement? This cell will provide an overview and will teach on the do's and dont's.

  • Organization and talent

    Machines and humans are better together. Hosted by: Bart van de Sande (ABN AMRO)

    Talent is at the heart of any successful organization, it is also at the core of a successful rewiring, not just of the organization, but also of the technologies used, leadership and culture. Many baby boomers will leave the workforce, triggering a "brain drain" in all departments, but especially in IT. How do organizations attract, develop and retain the human workforce in order to work and learn side-by-side with machines? How do organizations within the Financial Services industry prepare themselves?

Industry DNA cells

Industry DNA cells

When it comes to digital transformation, every industry faces their specific challenges. These industry DNA cells will focus on how clients within these industries faced their specific challenges.

Register for these breakouts here

Breakout cells from 14.00 to 14.45

  • Technology, Media and Telecom

    How to rewire the TMT organization to unlock the promise of the digital economy. Hosted by: Deloitte and client to be confirmed

    This cell will bring you key learnings from a panel of frontrunners in the TMT industry that have successfully embarked on their digital transformation journey. They will provide insights on where to spend your transformation money, when rewiring your organization for success in the digital era.

  • Public Sector

    Digital transformation in the Core - working truly Agile. Hosted by: Mario Kortman, Waternet

    The Waternet Story is about changing the organization’s Digital DNA in the core of the organization. Mario Kortman’s mission is to implement this way of working in the whole organization, and is facing challenges like; how to get shared decision making, how to work multi-disciplinary, how to align teams and people and how to prevent everybody returning to the old way of working.

  • Energy and Resources

    The bold move to Digital. Digital transformation for Energy & Resources businesses. Hosted by Deloitte and Melanie Pylorides, Stolt - Nielsen

    There is a need for change in E&R as a result of social pressure and big shifts in energy consumption and production. E&R businesses with the ability to optimally leverage digital opportunities are the winners of tomorrow. This c ell focuses on the ongoing transformation within this industry and how Digital can rewire the organization to accelerate change and growth.

  • Consumer Business

    Three levels of Digital Transformation; Digital Innovation, Experience and Digital at the core. Hosted by: Arco Strop, PostNL

    Digital Transformation is exciting and offer lots of opportunities. At the same time it’s also urgent, not straight forward, in most cases a beast and requires specific attention and skills. During this lab we look at digital transformation from three lenses: innovation, experience and at the core of business. IKEA, Adidas and PostNL have all dealt with digital transformation and these specific topics, and will give insights into how they managed.

  • Manufacturing & Energy

    Success in the digital age. Hosted by: Michael Kossack, SHV Energy

    SHV has a history of successfully navigating through massive changes over the past century. Nowadays, SHV is doing the same through embracing the digital age. In this interactive cell, SHV will provide interesting insights into how they managed to deliver.

  • Financial Services

    Building banks with IT platforms. Part 2. Hosted by: Five Degrees and Schuberg Philis

    This DNA cell is a continuation of Part 1 and will deep dive into the subject of building banks with IT platforms. In this interactive DNA cell, our clients will provide key insights and share their experiences on this subject.



We are looking forward to welcoming you!

This Summit will challenge you on how to become a truly digital organization. Therefore we would like you to meet your (industry) peers and colleagues.

We are inviting Chief Marketing Officers, Chief Digital Officers, Marketing Directors, Commercial Directors, Data Directors, Digital Transformation Directors, Digital (Strategy) Managers, Marketing Managers, Data Officers and Digital Transformation Officers.

Pre-register for Digital DNA